Bachelor of Business Administration (BBA)


Texila American University’s BBA program is designed to provide a solid base in the field of management and administration. It is one of our most coveted programs and opens up a world of opportunities for students. Students can work in various fields ranging from marketing to education.

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Duration & Eligibility
2 Year

3 Years Diploma in relevant Specialization from a Recognized University.

A level +2 years diploma in relevant Specialization from a Recognized University with atleast one year of work experience.

Qualification from any recognized body with level equivalent to diploma / national diploma /higher Diploma plus at least 3 years of work experience

What do you gain?
  • It helps to student to understand the contemporary theories and best practices in operating small businesses and non-profit organization
  • It fosters sound fiscal practices through analysis of financial statements and establishment of accounting procedures to ensure effective managerial decision making
  • Program is designed to focus on self-directed study Contents are normally uploaded in LMS (Learning Management Systems) which gives high level of flexibility for the student to learn modules at their leisure time. The system is highly student centric and motivates the level of self- directed study
  • Article reviews help the students to develop their learning ability as well as to enhance their knowledge


  • Subjects Credits
    Principles of Management 4
    Business Economics 4
    Business Communication 4
    Capstone Project-1 2
    Organizational Behaviour 4
    Quantitative Techniques and Operations Research in Management 4
    Business Organization 4
    Capstone Project-2 2
    Elective 1 3
    Elective 2 3
    Elective 3 3
    Elective 4 3
    Bachelor Project 20
    Total Credits 60

    Credit System: Program is following US credit system. One US credit consists of 15 hrs of online lectures and faculty students interactions, 30 hours of self directed studies, assessment and research activities


  • General Management
  • Human Resource
  • Finance
  • Marketing
  • Entrepreneurship
  • Retail
  • Production and Operation Management
  • Supply Chain and Logistics Management
  • Banking and Insurance Management
  • Project Management

Teaching Method

We at Texila use BBRRIICCSS Method. BBRRIICCSS (BRICS) is a uniquely designed teaching learning methodology designed for the distance and online learning program where students will learn the subjects in blocks. Block based learning is dedicated learning of one subject at a time, which focuses on more immersed learning. Each block is for 2 months or 8 weeks.

  • Block-based learning pattern
  • More emphasis on research and publication
  • Continuous assessment by faculty members through one-on-one sessions
  • Clinical examination upon successful completion of program
  • Online theory exam at the end of every six months

Why Choose Us?

  • Extensive network of students from different nationalities and professional backgrounds
  • Flexible online programs at par with on-campus programs
  • Interactive curriculum with block-based learning modules
  • Internationally recognized degree
  • Opportunity to explore your true potential as a business professional
Why Choose Texila

Student Testimonials


Margret M Manyando

I am Margaret M Mobela, a Student with TAU, studying BBA. I have experienced great belonging to TAU. Learning while in the comfort of my home I have an excellent Student Mentor, Maria who has taken care of me well . Extending programs for me to finishing my modules Excellent payment plan even when I do not have ready money for my tuition. Modules are simplified for easy understanding. I am able to write my Tests without problems.I enjoy the Video Presentation.I am grateful for the personalized attention I receive, it has encouraged me to work hard. Thank you very much.I am encouraging other people who want to further their studies to enrol with TAU.


Persis kasonde Mutale

Firstly I did not expect the graduation ceremony to take place and when it was announced I thought it was too short notice. But then I thought of a one time thing and the exposure I decided to attend.To start with,the organizers were amazing, starting with the place the graduation was held.Dubai is amazing and hope to visit or mostly work there some day.Everything was arranged so well and meeting people from different countries ,different cultures was a learning and changing point of my life.this is a life time experience I will never forget.